While walking along the Thames yesterday, this Greenpeace protest banner ('Tony loves WMD') at Westminster caught my eye. (For background, click here).
It made me think of a contrasting style of protest; often witnessed in middle- east and India; with a mob shouting slogans at the top of their voice, burning effigies. Do we believe that we only get heard when we shout? If yes, why?
And, is over- the- top protest effective? I think not; whatever little efficacy exists, it drops sharply with overuse. Imagine a TV advertisement relying solely on sound volume to gain attention or to persuade.. On the other hand, if one is to apply lessons of marketing to protesting, surely a strategy based on differentiation and creative approaches would be more effective.
Hope the loud ones get the message... and turn the volume down.
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